![]() The i3 Digital team was in charge of all UX design, prototyping, and web development, and selected Kentico (with ERP & CRM integration) as their digital experience platform of choice. The ability to capture behavior and data for tracking and targeting. ![]() Sales support for brokers, including broker portal with custom quotation tool.Self-service areas with online user quote generation tool.The ability to personalize content to enhance the user experience.A more customer-centric website with streamlined user journeys.The needs of Freedom Health Insurance were many and multifaceted: The new site needed to become the go-to place for insurance brokers, providing them with a highly secure dedicated portal with custom online quotation tools that support them in their selling process. Priding itself on its company values of being caring, professional, honest, and ambitious, this business holds its own in a market dominated by major players.ĭuring the website update project, a key emphasis was placed on optimizing the user journey and on guiding potential and existing customers to their specific content of interest, as well as helping them achieve their objectives via interactive online quotation tools in a self-service environment. Freedom Health Insurance offers flexible private personal, family, and business insurance products at competitive premiums to people living in the UK and overseas and provides a personalized and compassionate service.
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